From Directive Control to Adaptive Strategy: A Comparative Analysis of Strategic Planning Mechanisms for Effective Governance

Authors

  • Liu Junxian 2nd year student, DBA, Al-Farabi business school, Al-Farabi Kazakh National University, Almaty, Kazakhstan
  • Saharieva Anel PhD of Economic Sciences, Al-Farabi business school, Al-Farabi Kazakh National University, Almaty, Kazakhstan

Keywords:

strategic planning, effective management, Hoshin Kanri, OKR (goals and key results), adaptive strategy, Toyota, Netflix

Abstract

In the face of the ongoing instability of the global economy, organizations need to be able to effectively formulate and implement strategies in order to survive and succeed. Traditional models of long-term planning are giving way to more flexible and adaptive approaches. This paper aims to compare two fundamentally different, but equally successful, strategic planning mechanisms: the cascaded, process-oriented Hoshin Kanri system (using Toyota as an example), and the decentralized, results-oriented model (using Netflix as an example). The paper uses the methodology of case study analysis to explore how these mechanisms link high-level strategies with operational activities, influence staff engagement, and shape organizational culture. The analysis results indicate that the Toyota model, which is based on the principles of continuous improvement and two-way communication, provides the highest level of operational efficiency and quality in a complex manufacturing environment. This model is based on "freedom and responsibility", and provides a strategic context instead of simply cascading tasks. This approach drives innovation and speed at Netflix, a company that operates in a creative and rapidly evolving industry. The study concludes that there is not a single "best" management model. The effectiveness of a particular model depends on its alignment with the industry's context, the organization's culture, and the company's strategic priorities.

Published

2025-08-11

How to Cite

Liu Junxian, & Saharieva Anel. (2025). From Directive Control to Adaptive Strategy: A Comparative Analysis of Strategic Planning Mechanisms for Effective Governance. Research Reviews, (10). Retrieved from https://ojs.publisher.agency/index.php/RR/article/view/6670

Issue

Section

Economic Sciences